Tue. Oct 27th, 2020

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Beyonce’s father inks Int’l deal for Nigerian ‘Meplaylist’, boosts catalogue by 7m tracks

3 min read
Meplaylist appoints Beyonce’s father, Knowles, Kiladejo into executive team

Meplaylist appoints Beyonce’s father, Knowles, Kiladejo into executive team

MePlaylist, the Nigerian-born international streaming platform has confirmed a new distribution deal with FUGA & Symphonic, boosting its catalogue by seven million tracks.

Newly appointed executive committee members of Meplaylist, Mathew Knowles and Michael Kay Kiladejo announced the distribution partnership with FUGA and Symphonic in a statement issued on Wednesday by Edward Israel-Ayide, Media Contact of Meplaylist.

Through the deals, users of the on-demand music streaming start-up now have access to additional 7 million tracks.

Speaking on the feat, Kiladejo, President, Global Licensing and Content Acquisition said: “it is a time of dynamic growth for the music business.

“So much of that dynamism is coming from the African industry and its collaborations with global partners.

“It’s all the more exciting to be in the business of delineating the musical palette and exposing great material to even wider audiences.

“It gives us great pleasure to open up shop and work in partnership with both FUGA and Symphonic distribution to provide the musical consumer with their own uniquely tailored Meplaylist experience,’’ Kiladejo added.

Report says the partnership with FUGA brings six million songs to the MePlaylist catalogue.

With headquarters in Amsterdam and with a global footprint, FUGA is a music distribution company for international rights holders, offering best-of-breed digital supply chain integration alongside dynamic promotion and marketing.

FUGA works with a wide range of global labels such as Red One, Better Noise, Riot Games, Tommy Boy Entertainment, Epitaph Records, Armada, Ultra Music, Curb Records, Planet Records and Mom+Pop.

It is also an exciting deal for FUGA with its Head of Commercial Legal Affairs & Licensing, Loredana Cacciotti saying,

“We are delighted that FUGA will now be able to deliver our clients’ repertoire to MePlaylist.

“We always look to expand our reach to new services and markets, and we are excited to work closely with MePlaylist and build strong lasting connections in Nigeria and across Africa.”

For Meplaylists’ deal with Symphonic, an additional one million tracks had been offered to users.

Symphonic is noted as one of the leading independent music distribution and marketing companies, with its headquarters in Tampa, Florida and global presence.

It also works with a broad artist roster including Lil Flip, Korede Bello and Yemi Alade.

In the new deal with Meplaylist, Jorge Brea, the Chief Executive Officer at Symphonic pledged to “be selective” and “seek to distribute and promote the best music possible”.

“I am very excited to be working with Meplaylist, Africa is one of the most exciting regions in music right now and we are happy to be able to interface with them.

“I am also happy to bring our diverse catalogue to their platform along with learning more about the region and its incredibly talented artists,” Brea said.

Knowles, Meplaylist’s President, Global Marketing and Communications, in a recent statement expressed confidence in making the music streaming platform a worldwide platform.

“We aim to make MePlaylist a worldwide platform where all genres of music will be represented and celebrated.

“Added to deals already inked with several music rights owning entities around the world this year, the DSP is on track to add millions of more tracks to its offering by the end of the year,” he said. (NAN)

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